Design System to educate everyone
on using hedge fund-level signals

Design partner for a cutting-edge startup

Based in NYC, Prospero distills stock market data into proprietary signals for retail traders and investors. Having battle-tested his signals in hedge funds, the founder, George, built Prospero to share his signals and market insights to help everyone achieve prosperity. Good Smile collaborated with the Prospero team to redesign the app, focusing on easing user adoption and providing educational content.

What we did

— App redesign
— Financial charts
— Newsletters
— Web design
— New design system

Outcomes
300%
MAU increase

1.2x
Newsletter sign up rate

1.6x
Social media followers

“Good Smile’s vision and creativity were instrumental in refining our brand image and elevating our product strategies. This pivotal collaboration played a key role in helping us secure vital funding.”

Prospero.Ai CEO – George Kailas

— Content strategy

Visual learning

Understanding and using Prospero’s proprietary signals takes time. The design approach uses contextual tooltips, colors, and iconography to teach users throughout the experience.

— Financial Newsletter

Extra, extra!

Prospero’s paid newsletters deliver market updates daily. The redesigned layouts and aesthetics deliver the commentary while fading back when the numbers and charts appear.

— Design system

Building fast

With confidence in color, font choices, and tables in developer-friendly Figma files, Prospero was able to get ahead of their product roadmap. Good Smile continues working closely with Prospero’s team, providing advice and product design to bring propersity for all.

Download

Prospero.ai app

Collaborators

Jesse Showalter
Netguru

Contact us

We’d love to hear more about you, and how we can work together to make your vision a reality.