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We are a hands-on digital design studio started by a few industry veterans with decades of in-house + agency + startup experience.

Our unique backgrounds enable us to build sustainable digital products and design systems alongside our clients across various industries.

Recently




Life in Lilac
Redesigning the e-commerce experience for a high-end fragrance


Prospero.Ai
Design system to educate everyone on using hedge fund-level signal


“Fruit Company”
We are providing designs for some fun things.

Leadership




Liang ZhangDesign

Ex-Apple, Ex-Creative Agency with experience designing and launching some of the world’s most-used digital experiences. Previous gig @ Apple leading design for various projects including iPhone, iPad, Apple Watch, Mac, and augmented reality interfaces.


Shibo XuStrategy

Ex-startup, Ex-Creative Agency with experience building profitable SaaS companies from the ground up. Previous gig @ Refersion as Co-founder & COO bootstrapping and scaling to profitability, 80 employees, and exiting to a strategic holding company.




What we do




Strategy
& Planning
Audit the brand to define the main experiential and visual elements. The audit includes external competitors and interviews with key stakeholders.

Services include: Stakeholder Interviews, Competitive Analysis, Brand Audit



Design
Brainstorm and create concepts for the elements in different contexts and uses. The winning concept is then detailed and translated for all remaining views.

Services include: Concept Designs, Prototypes, Visual Design



Execution
Produce all assets needed for launch. Review live execution and revise.

Services include: Production Design, Development Support, QA Support




Past work

we’ve either led or had major influence on


E-commerce platforms
Apple
Bestbuy
Comcast
JetBlue
Royal Caribbean
Shopify
Sigma-Aldrich
Target
Underarmour
Verizon


Application design
Apple Store App
Ford – Asia Pacific Africa
Next Issue App
MTV App
PingZapper
Refersion
SwiftShot AR App


On-site digital
Apple Store on-device experience
Tiffany customer intake app for retail


Branding
PingZapper
SiriusXM
Stumble-Upon


Digital campaigns
Apple
Pepsi
Nintendo


Content sites
Audi
Disney
Toyota
United Nations Development Program


News & Publishing
American Society of Mechinical Engineers
Audible.com
CNN.com
McMillan
Roadandtrack.com
Scholastic.com
TED.com
Warner Music Group


Enterprise systems
Coca-Cola
JetBlue
Liberty Mutual
HBS Broadcasting


Startups
Refersion
Ray Super Remote
Confesh
dotContract


Recently




Leadership



Liang ZhangDesign

Ex-Apple, Ex-Creative Agency with experience designing and launching some of the world’s most-used digital experiences. Previous gig @ Apple leading design for various projects including iPhone, iPad, Apple Watch, Mac, and augmented reality interfaces.


Shibo XuStrategy
Ex-startup, Ex-Creative Agency with experience building profitable SaaS companies from the ground up. Previous gig @ Refersion as Co-founder & COO bootstrapping and scaling to profitability before exiting to a strategic holding company.




What we do



Learning
& Strategy
Audit the brand and existing products to understand business values and customer needs. Align on brand positioning. 

Services include Stakeholder Interviews, Competitive Analysis, Brand Audit, and User Definition




Concept
Designs
Brainstorm and craft design concepts using the most crucial screens. The selected concept serves as the basis for the design system.

Services include Aesthetic Mood Boards, Wireframes and Layout examples, and Iterative Prototypes




Visual
Production

Produce all assets needed for launch. Review development candidates and provide revisions as needed in collaboration with your engineering team.

Services include Production Design, Engineering Support, Quality Assurance, and User Acceptance Testing




Past work

we’ve either led or
had a major influence on

E-commerce
platforms
Apple
Bestbuy
Comcast
JetBlue
Royal Caribbean
Shopify
Sigma-Aldrich
Target
Underarmour
Verizon

Application
design
Apple Store App
Ford Focus App for Asia-Pacific
Next Issue App
MTV App
PingZapper
Prospero.ai
Refersion
SwiftShot AR App

On-site digital
Apple Store on-device experience
Tiffany & Co. in-store customer intake app

Branding
PingZapper
SiriusXM
Stumble-Upon

Digital
campaigns
Apple
Pepsi
Nintendo

Content sites
Audi
Disney
Toyota
United Nations Development Program

News &
Publishing
American Society of Mechanical Engineers
Audible.com
CNN.com
McMillan
Roadandtrack.com
Scholastic.com
TED.com
Warner Music Group

Enterprise
systems
Coca-Cola
JetBlue
Liberty Mutual
HBS Broadcasting

Startups
Refersion
Ray Super Remote
Confesh
dotContract



Contact us


We’d love to hear more about you, and how we can work together to make your vision a reality.



Long Island City
2807 Jackson Ave
Queens, NY 11101

San Jose
75 E. Santa Clara St.
San Jose, CA 95113



Contact us


We’d love to hear more about you, and how we can work together to make your vision a reality.



Long Island City
2807 Jackson Ave
Queens, NY 11101

San Jose
75 E. Santa Clara St.
San Jose, CA 95113